This project was a refresh in the visual identity for Cult Vision; a bespoke opticians in London. They specialise in hand made bespoke eyewear from a selection of artists that they collaborate with, creating unique designs.

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They celebrate uniqueness and authenticity, allowing you to choose a style of frame that you suit, rather than something that just fits you. The design of the identity embodies this, with quirky individual elements coming together, to form a part of a wider pattern (or rather a community).